I was preparing for my vacation to Florida when I received a perfectly timed invite to visit the European Wax Center. This wax center began as a department within a second generation family owned salon located in Aventura, FL and the successful chain now has 190 locations nationwide (and is still growing- no pun intended :) ).
I was graciously introduced to the chain by Natanyah Menna, owner of the of the Merrick, Long Island location. After learning more about the company, I was ready to see if they would live up to their slogan "The Ultimate Wax Experience!"
I was graciously introduced to the chain by Natanyah Menna, owner of the of the Merrick, Long Island location. After learning more about the company, I was ready to see if they would live up to their slogan "The Ultimate Wax Experience!"
Before you even go on reading any further, you must know that your first wax service is FREE!*
So, if you don't want to take my word for it, you can easily make an appointment and see for yourself.
*Women includes: Free bikini Line, Eye Brow, or Under Arm
Men includes: Free Eye Brow, Ear, or Nose
What I loved:
- Cleanliness - The Merrick location was absolutely spotless, which I happen to think is an extremely important factor when going for waxing services.
- Service- The staff was beyond accommodating and informative. The Merrick owner, Natanyah, was there to greet me and answer my questions. The desk staff provided me with important information about pre and post waxing.
- Experience- Lindsay, the waxing technician that took care of me, was wonderful. Along with the added comfort from the heated waxing table, the technician made me feel comfortable in a not so (er) comfortable situation. We talked about her extensive training, the unique characteristics of the stripless wax, and the sanitary measures that the European Wax Center takes that many other wax centers do not. For example, many salons that offer waxing exhibit contamination no-no's such as blowing on the wax stick, recycling wax, or double-dipping the stick. At European Wax Center, they do NO such thing.
- Product- The hard "stripless" wax that is used at the European Wax Center is created in Paris, uniquely for use by the center. It is blended from the world’s finest polymers with 100% natural beeswax and no alcohol to give you smoother, pain-free results. It is warmed to body temperature and can be spread thin or thick depending on the texture of your hair. This type of wax reduces pain associated with waxing due to the lack of contact with the skin.
- Programs- The European Wax Center offers four exclusive programs designed to help their guests save money.
- 1. Referral Program - Refer a friend and receive $5 off your next visit
- 2. Unlimited Wax Pass - One year, one price, unlimited waxing. See the website for more details.
- 3. Prepaid Wax Pass- Buy 6 (same service), Get 1 Free or Buy 9, Get 2 Free.
- 4. Platinum Rewards Program - Earn rewards points for almost anything (enrollment, pre-booking, online booking, referrals, retail purchases, and more). Free to join!
So, if you must know, I opted for an eyebrow wax and full bikini. The latter choice is usually a somewhat scary adventure for those who are new to waxing. But, I have to say that this was the least painful waxing experience and the first waxing experience that left me with ZERO irritation! I was so thrilled with my results, and even more thrilled when Natanyah told me to take home a sample of the ingrown hair serum, which is alcohol-free and works to keep your bikini line free of post-wax bumps.
Check out the European Wax center on facebook or call 516.868.1000 to book your appointment at one of the several local centers today!


















